Efficient Communication Means Being Able to Read Your Audience — and Yourself
Too often, business communication skills are taught without an understanding of how real humans function.
Note to self: we’re not robots.
No matter how efficient we’re trying to be, we also have beating hearts, with real human reactions. And we’re not always as composed as we’d like to be.
Anxiety in communication is a real, tangible issue for most of us.
Not knowing how to work with our own or others’ anxieties too often leaves us trying to convey something important to someone who is no longer listening.
Green Light Communication (GLC) offers a way to read communication that’s natural. This means no complicated lists, memorized scripts or advice that goes against your own best judgment.
Why Should I Care About Communication?
80% of business failures are failures of communication.
You didn’t get the loan, because you weren’t able to read the loan officer’s response to your application.
You didn’t get the sales because you weren’t communicating with your customers in a way that allowed them to trust you.
You didn’t get group buy-in because you wrote an email that created an emotional firestorm.
You didn’t secure a strong relationship, because anxiety led you to avoid making a strong pitch.
Your team didn’t meet its deadline because poor habits of communication derailed your plan — wasting untold time and money, and sabotaging team enthusiasm.
Check Back Soon
In the next month, we’ll introduce a new product — Green Light Communication (GLC) for Business Environments — to help allow you